Jewelry Boy

custom0jewelry asked:


How to Start a Jewelry Business trend of using larger fonts? It’s not as hard as you are thinking. Come discover what you need to get your jewelry business established trend.

The Search for a Major Source

The hardest part of launching its own Wholesale Jewelry business trend is to locate a wholesale source very appreciated. Many of them, which can usually be found on the Internet in just one mouse click. But you should be cautious, can not be too many dangers.

A large number of databases or lists wholesale only present their services if you purchase large quantities. This is not practical or ideal especially if you’re just starting the wholesale business.

The most important factor that is absolutely reliable. You need to have a reliable wholesale source, otherwise you wind up looking like a scam and its industry will fail. That is where salehoo in

Salehoo has a great assortment of wholesalers. With more than 150 categories of products, you will not be trapped by the diversity. They not only have infinite possibilities of jewelry, but also created brand designers.

Salehoo only transactions with a legitimate, reliable and reputable wholesale sources. There is a minimum standard to be met, otherwise it will be rejected by Salehoo. Salehoo conducted a test to its wholesalers, ordering products from them and then they rate the speed, cost, customer service and reliability.

Their Tendency to Marketing Jewelry

eBay is the word. Has revolutionized the way people conduct business online. This is a global market place with unlimited potential. There are over 240 million people registered on eBay worldwide. This trade of over $ 1840 worth of goods every second. This only means that it is ready for market jewelry trends from wholesale prices will give you a big advantage over their opponents. You can post your jewelry trend on eBay, without ever actually having to pay for it. Once the goods are sold, all you have to do is to inform that the wholesalers should be released and get benefit from it. In no way has been before this simple to make money online.

gioiellando jewelry asked:


Gioiellando has been a leader in fine Italian jewelry for the past 15 years. Not only do they offer unique Italian designs, they also give their clients the opportunity to create their own design. If you are in the market for high fashion diamond jewelry, as well as high carat gold jewelry, then look no further than Gioiellando’s. They offer a wide range of products that are sure to fit into anyone’s personal jewel collection. Because they take great care in the precision of their design and creation, you can rest assured that the jewelry you order will be the jewelry you receive.

When people order Italian jewelry, they do so because they want the best and will settle for nothing less. When you order from Gioiellando’s, you too are saying you will settle for nothing less. Their Italian design is so chic that your friend’s will envy your design. It will be like nothing else on the market, which is a good thing when it comes to jewelry. Why wear something that is not one of a kind? Instead, you will be making a statement about yourself that you know high fashion and design when you see it.

Not only does Gioiellando’s fine Italian jewelry represent the classic Italian look, they also offer creative pendants that will look good draped around anyone’s neck. From their diamond animals and zodiac creatures to their more whimsical heart designs, their pendants truly are a one of a kind look. To further represent their confidence that you will love their jewels, Gioiellando’s even offers returns on their products. You no longer have to worry about being stuck with a piece of jewelry that does not fit your style like at other jewelry stores. You can shop with confidence here.

Although Gioiellando’s has been in the jewelry business for the past 15 years, they did not hold themselves to the Italian jewelry market. Currently, they are located in four continents, with a production plant in Hong Kong. Because of this expansion, they know the Italian design as well as the world design. They are able to meet your wants and needs when it comes to your jewelry because they have been everywhere. To view their entire collection, visit their Web site at http://www.gioiellando.com. There you will find all your jewelry needs. With their huge collection in fine Italian jewelry, you will find no reason to shop anywhere else.

Leo Walters asked:


With literally hundreds of thousands of online jewelry merchants, your success depends on gaining every competitive edge you can. Beautiful photographs and rock bottom pricing help, but success will often depend on the details that make your customers visit memorable compared to the competition.

Recognition is a key aspect, and your jewelry website should be designed with consistent branding throughout. You want customers to recognize your brand which you’ve established on every page and through every step of the shopping experience. Not only should your website be consistent, but you should carry your branding across your invoicing; packing slips and all correspondence. It’s a huge factor in keeping them coming back.

One of the first areas to start in establishing your brand is in your logo and graphics design. Whether you hire a professional, or complete the chore on your own, your site graphics are going to play a major role in grabbing attention.

Such design work may not be your forte, but with easily obtained graphics software, stunning results are not impossible. Considerable thought should be given to your project in advance. It helps to have a clear idea of the type of look you’re hoping to accomplish.

Don’t underestimate the smaller details. Choosing the correct color scheme is just as important as layout, navigation and other specifics. Color combinations can convey different messages dependent on your target market, and should compliment each other to create the perfect mood reflective of your site.

Equal care should be given to select appropriate fonts. Different styles convey different messages. A font that appeals to a punk rocker just isn’t going to have the right effect when you’re selling elegant jewelry. Whether your inventory consists of sterling silver charms or exquisite gemstones, your choice of font should be one of classy style. Don’t limit yourself to the standard font set on your computer either. Finding resources for the right font isn’t difficult. Sites such as Laughingravy21 usually have thousands of free fonts for you to choose from.

With patience and a little practice, it is not difficult to create stunning graphics for your jewelry website. Give it a try! Eye appeal and branding will help build your customer base. The best of luck to you in your online pursuits!

Christine Gierer asked:


Selling handcrafted jewelry is a competitive business in a relatively saturated market, so how do you make yourself stand out from the sea of other jewelry makers? One great marketing strategy is to have a mailing list and to actively send out mailings.

Here are 9 great reasons any jewelry artist should build and nurture a mailing list.

1. To remind people that you exist.

People are very busy these days, have a lot on their plate. They are very easily distracted and sidetracked. I know I am, despite my best efforts! I receive a number of newsletters by email, and I am much more likely to return to these companies websites than the ones I bookmark and mean to go back to. Enough said.

2. To make it easy for people to find you and contact you

Sometimes people need help. Even if they mean to call you or order online from you, they may forget, become distracted, or may forget your business name. They may make a mental note to contact you but never get around to it. Make it easy for them by sending them regular mailings.

3. To build trust

This is a very timely concept. People have been scammed, let down, and underserviced so many times that they are naturally wary and suspicious of anyone trying to sell them anything. Getting your name in front of people on a regular basis and sending them quality information with their needs in mind goes a long way towards building trust.

4. To build relationships

In our fast-paced world where everyone is bombarded constantly with advertising from huge impersonal businesses, people seek a connection. If you can make that connection and allow people into your world, they begin to feel they know you. This is of course positive for you and your business.

5. To keep in touch with your existing customers.

You have peoples’ addresses because they have given them to you either through an online subscription, personal inquiry, by asking to be added to your mailing list, or by in some way asking you to contact them further. If your customers and prospects have shown interest in getting updates from you, you are doing them a disservice if you don’t follow up.

Have you ever inquired about a product by email and never gotten a response? How did that make you feel? I know that I feel like the company is poorly managed and that they clearly don’t care about their customers. People get very excited by even basic customer service nowadays so give them a little by sending them newsletters, notifications and updates.

6. To follow up leads.

Leads are people who have shown interest in your work or your business but need more incentive to buy. This goes back to the 7-10 rule which states that people statistically need to become familiar with you by seeing you 7-10 times before trusting you enough to purchase something they want from you.

7. To make more sales from your existing customer base.

It is Easier to Sell to a Customer than a Prospect i.e. It is much easier to convince previous customers to buy more from you than it is to convince someone to buy from you the first time.

This is assuming of course that they had a good experience with you in the past. Regular customers are most businesses bread and butter. Offer them the good stuff first and they’ll keep coming back. A mailing list is the perfect way to notify them of your promotions and new products first.

8. To target your marketing and make the best use of your time.

Your time is limited and you want to get as much bang for your buck as possible. A mailing list is made up of people who are already interested in you and your products or services so following up with them by email is a great use of your time.

9. To give great customer service and extra value.

Sending out regular mailings is just part of great customer service. If you do it respectfully, regular mailing can make make your customers feel cared for and special.

Nikki asked:


People often ask us what is the secret formula to establishing a successful online presence in the diamond jewelry field. The truth is, there is on easy answer and definitely no “single secret formula” but rather a combination of factors that determine an online store’s continued success.

Times are evolving and major search engines such as Google, Yahoo, MSN, AltaVista and many others will keep on changing their search algorithms just when you think you have it all figured out.

More and more people are trying to jump on the bandwagon to make money online these days, and just as many are getting frustrated with their results. As the competition becomes more fierce, some categories more so than others, it becomes seemingly more important to stand out from the crowd and establish some type of brand awareness of your web site. Here are 10 useful tips that have helped us establish a successful online jewelry store:

1. Make your web site UNIQUE. Do not fall into the trap of copying your competitors. Establish your own online identity and stand out from the crowd. Take your time to plan and design your site either by yourself or with the help of a reliable web developer. Remember, the more time you spend on planning your web site, the less money and time you will have to spend later on making changes and corrections.

2. Load your diamond jewelry web site with as much useful content as you possibly can. Content is KING with search engines. Do not overload your site with flash and slow loading graphics. Keep it simple and to the point. Your web site should not look cluttered. Give it a clean look but with a lot of helpful information and resources. The number one thing that people look for online is information.

3. Have your contact information listed on every single page of your site. List your toll-free number on all pages of your web site if you have one. Make every page of your site look consistent. You want your site to be easy to understand and navigate.

4. Never underestimate the power of good service. Make yourself available to your clients. Help answer questions and help your visitors navigate your web site when needed. Answer all email inquiries in a timely and courteous manner.

5. Make it very easy for people to order your products. The easier the order process, the more orders you will get. Make sure your payment pages are secured. If you accept payment online, it is advisable to get the HackerSafe seal on all your web site pages. Almost all major reputable online jewelry stores today will have the HackerSafe seal somewhere on their site.

6. Have a Privacy Policy, an About Us and a Legal Notices page. Having a Site Map is also favored by major search engines.

7. Have a good selection of diamond jewelry available online before marketing your site. Remember, first impressions count.

8. Never underestimate the power of linking. The more sites that link to your web site, the better your page rankings. Remember, the sites that link to yours should be quality sites. Do not link to web sites that have a lower page rank than yours or you are wasting your time. Link building is time consuming, frustrating, sometimes confusing, yet unavoidable. Because ultimately, it is still the trump card for higher rankings today and in the foreseeable future.

9. Submit your site to DMOZ and other directories that allow free submissions.

10. Keep on adding fresh content to your site on a regular basis.

Using these principles, Nirvana Treasures, a fine diamond jewelry company, has launched their online division with great success. Response has been overwhelming with a lot of web site visitor hits daily, not to mention a steady flow of online orders.

Rena Klingenberg asked:


Selling your jewelry through a catalog can provide you with a great opportunity for exposure, to earn a significant profit but it also can be equally detrimental to your profit, your time, and your creativity. Catalogs can reach hundreds even thousands of people. This makes them excellent when it comes to gaining publicity and exposure. You also have the opportunity to tie your name to a company or quality of product that is well known.

You can sell large volumes of jewelry using catalogs, which might make them seem like they are a good deal for your business, and they certainly can be if you have a handle on your business and if you are careful. Jewelry catalogs typically buy low and sell high. This means you might be earning only a smaller profit off each piece but if your designs sell well, you make it up in volume. You also have the opportunity to purchase the items in your designs such as wire, chain, latches, beads and gems in bulk, which often lowers the price of each piece. You can concentrate on producing large amounts of well-loved designs, increasing your profit.

Catalog sales can also have a downside since you do not have the time to work on new designs and you have to deal with training individuals to assist in manufacturing jewelry as catalogs usually require large quantities of stock. There is always the risk of not making as many sales as projected and in turn losing a large profit as catalogs normally pay based on the orders that are made.

On the other hand, when you are selling through a catalog you do not have to worry about marketing, product descriptions, shipping, or packaging. The only thing that you have to worry about is producing the quantity and quality expected. As long as you make sure, you have stock on hand and it is of an appropriate quality, the other aspects of selling are left up to the catalog.

Keep in mind as well that catalogs face high costs. This means they are going to negotiate for the lowest possible price per item as well as other concessions and discounts. In order to successfully negotiate, you will need to know the absolute lowest price that you are willing to go on your jewelry, including all discounts and fees. Be willing to stand by your price.

The purpose of selling through a catalog is to be able to make a profit for your business. If you allow negotiations to drop your price below the lowest point, you could end up creating tons of product for almost no money. When negotiating, also be aware of exclusive deals as this could seriously limit your overall market.

Selling jewelry to catalogs can be a rewarding way to earn a great profit, gain access to a larger market and gain a great deal of publicity but it is not without its dangers and disadvantages. It is important to research the best ways to negotiate and know exactly where you stand and what you can comfortably produce when looking to sell your designs via this venue.

Copper Reflections asked:


Sometimes the road to success leads to wonderful places!  Sometimes the road is bumpy and sometimes filled with potholes!  We have taken the road less traveled…there are times we know why it’s less traveled. We hope you enjoy our stories about our Handmade Jewelry Business!

You’ve got great ideas; unique products and a lot of energy…So off you go to the local craft shows! Everyone loves your handmade jewelry so you come up with more great ideas, fun and fashionable works of art! You move on to juried craft shows in your area and then bigger shows, bigger sales.  Life is great! You are doing something you love and everyone loves your work!

Sales are coming in and you can hardly keep up with your orders. You have to find ways to save time…you never have enough time before the next show.  Eureka, you’ve found the answer and now it’s easier to keep up with orders, sales and traveling to all the best shows. But you’re starting to get tired of running here and there, setting up, tearing down… and the sun… and the rain…and the wind…

Below are some pointers that we learned the hard way along the way in our Handmade Jewelry Business.  Some of the advice might seem simple but most mistakes are simple as well!

Outdoor craft shows and festivals are wonderful and fun to do and a great opportunity to showcase your handcrafted artisan jewelry, when the weather is nice that is.  Unfortunately the weather doesn’t always co-operate with the show schedule.  Always remember the Boy Scout motto: BE PREPARED!  These are just a few suggestions to keep everything going well:

1.  Always have materials available to weigh down your canopy.  We always had weights like paint cans filled with concrete, cinder blocks, empty jugs to fill with water for extra protection from the wind lifting your tent to OZ.  Sometimes you will have to hang on as well!  This is especially important if you are in Pittsburgh’s Three Rivers Art Festival; the canopy was being lifted right into the air!  What goes up must be held down!

2.  Always carry hammer, nails, wire, small pieces of wood, string, rope and the like.  We liked to make sure all our display boards were securely hammered to the tables so they wouldn’t tip over on a customer’s head when the wind blew.

3.  Make sure to have all extra stock in watertight containers, especially for jewelry that is on cards or can be damaged by water.  If the cards get wet or dirty it can really be a mess.  You will appreciate this more when you are up to your knees in water, mud and sawdust!

4.  Try if possible to put earrings on display boards or frames.  This makes it much easier and quicker to pack up just in case of a storm or tornado.

These are just a few suggestions to those starting out on the craft show circuit.  It may not sound like a lot of fun but I sure miss those “good old days”!  It was a wonderful way to spend the summer and make some money besides!

Next step on the road to success- Wholesale Handmade Jewelry!  Not as many shows and bigger sales.  You focus on your craft and can actually enjoy a long weekend! 

Akhil Shahani asked:


Christina shopped for jewelry as though there was no tomorrow. On her 30th birthday, she received a gift that changed her life completely – a jewelry making tool box. She was thrilled by the thought of making jewelry herself. Lots of catalogs and jewelry making supplies found place on her shelves as Christina began turning out dozens of pairs of handcrafted jewelry.

This is what she had to say on how she set up a home based jewelry business.

“I made far more jewelry than I could ever wear myself, so I gave them to everyone I knew and kept making more. Finally, when my jewelry supply reached critical mass, my husband said, “I think you had better stop making jewelry or start selling it”. And so my jewelry business was born.

The following are some tips that Christina would like to share for the benefit of entrepreneurs who want to start a home based jewelry business:

Start small: Small orders from local art & craft shows gave Christina’s business the initial momentum. She also took up work for gift shops and galleries. This helped her learn the tricks of the trade quickly, without risking too much investment.

Customize & diversify: Soon Christina learnt her first marketing lesson, which was that she had to make what people wanted to buy, if she had any hope of increasing sales. That was a turning point for her home based jewelry business, which until now, had taken no note of market requirements. Christina also realized that there was profit to be made by offering a diversified range of jewelry, including accessories such as watch straps, belts and pins.

Package elegantly: A professional display sells ten times more jewelry than a careless scattering on a table cloth. Gradually, Christina’s home based jewelry business took on a smart new look. She preferred to design the packing cases and jewelry tags herself, so they not only looked aesthetic, but could also be matched to the different collections. She took care to ensure that the displays looked professional and were lightweight and compact for easy storage & transportation. What’s more, Christina provided a selection of elegant pouches, boxes and bags as a complimentary gift wrap. This simple gesture never failed to delight her customers.

Don’t forget after sales service: Christina also has some words of “common sense” advice. “I discovered that keeping jewelry dazzlingly clean and shiny increases their perceived value. So investing in an ionic jewelry cleaner and tarnish-prevention strips are a must.” She began to offer free jewelry cleaning as an added service, and needless to say, this presented further opportunities to sell to old customers who came in to get their pieces cleaned!

Offer many payment options: A crucial selling point, says Christina. “People will buy more if they can do so on credit instead of having to shell out cash right then and there.” That’s why even her simple home based jewelry business accepts credit cards, charge cards and checks.

Go online: Not one to stay behind times, Christina signed up on eBay at Now, several jewelry collections from Christina’s are on auction. She also made sure that she featured close up photographs of her favorite pieces to attract customers.

Encouraged by the prospect of online sales, she revamped her old website and added an online store. She encouraged people to give feedback about design and color preferences, and often incorporated customers’ suggestions while designing a new collection. Needless to say, they bought willingly!

Create events: By now, Christina was marketing savvy, and she hit upon a novel way to promote her products. She threw “open-house” parties where anyone who was interested in jewelry and light snacks was welcome! To her delight, she found that these jewelry parties drew in hordes of people and resulted in brisk sales. Her home based jewelry business really began to flourish.

We are sure you’ll benefit from Christina’s guidance when you set up your own home based jewelry business. All you need to do is follow your artistic heart and use your business brain to make it big. If you still need some pick up ‘Jewelry making tips & tricks of the trade’